2020-2024
Education Portfolio
Selected Work
Product Strategy
Led a cross-functional team through a semester-long new product development process, creating an innovative refillable beauty vending machine concept for Glossier. Conducted 20+ consumer empathy interviews and surveyed 100+ respondents to identify unmet needs in the beauty retail space. Developed comprehensive market analysis, competitive positioning, financial projections, and integrated marketing launch plan. Presented solution that addresses sustainability concerns while enhancing Glossier's accessible, on-the-go brand positioning.
Key deliverables: Consumer insights research, concept validation, financial analysis, go-to-market strategy
Entrepreneurial Finance
Conducted a comprehensive financial analysis of WHOOP, a wearable fitness technology company. Developed 5-year pro forma financial statements (income statement, balance sheet, cash flow) and conducted competitive analysis against Apple Watch, Fitbit, and Oura Ring. Presented investment recommendation to defend "BUY" position based on unique competitive advantages, subscription model sustainability, and strategic growth positioning in the $27B wearables market.
Key deliverables: Financial modeling, valuation analysis, competitive positioning, investment thesis presentation
Digital Marketing
Conducted comprehensive social media sentiment analysis on the Dyson Airwrap using 320 Twitter comments collected over 30 days via Salesforce Social Studio. Led team in coding and categorizing consumer conversations to uncover insights about price perception and purchase intent. Developed data visualizations and strategic recommendation for Dyson to introduce a lower-cost version to capture price-sensitive consumers.
Key deliverables: Social media data collection, sentiment analysis, consumer insights, strategic recommendations
Disruptive Entrepreneurship in the Internet's New Economies
Conceptualized BuzzBenefits, an innovative B2B SaaS platform addressing the shift to remote work in the $100B+ employee benefits market. Created original business model featuring customizable points-based benefits system that rewards employee performance while meeting diverse WFH lifestyle needs. Applied disruptive innovation framework to validate market opportunity and designed scalable go-to-market strategy targeting tech companies. Identified key partnership opportunities with service providers and developed comprehensive business strategy for this original startup concept.
Key deliverables: Original business concept, market opportunity analysis, business model innovation, strategic planning